News of network of global electric machinery: Afterwards United States 100 after thinking of average to enter Chinese market, electric machinery of Japan's biggest hillside plot of home appliance chain positive try to find a solution is in China set up shop.
The message that comes from Shenyang respect says, mission of trade of Shenyang city classics is during Japanese visit, japan's biggest home appliance interlinks company of electric machinery of enterprise hillside plot to invest 100 million dollar to build store of flagship of Shenyang of electric equipment general merchandise, and in Shenyang peace area investment establishs project of inn of electric home appliances Concerned expert expresses, foreign home appliance interlinks enter beautiful to the country, Su Ning to pound not quite, hillside plot electric machinery should seek likely development pattern, cannot pace United States 100 think of buy follow. This year in May, japanese media message says, hillside plot electric machinery plans immanent Shanghai two years to open door store, will become march the shopkeeper of first Japan home appliance of Chinese market. This door inn locates Yu Zhonggao carries consumer, basically sell the electric equipment product such as the flat TV that Japan makes. "Hillside plot electric machinery enters China beautiful to the country, Su Ning won't have too big effect, indigenous industry can study its experience face-to-face to promote oneself competition ability. " dirt of pace of Liu of home appliance expert expresses, hillside plot electric machinery cannot resemble the United States 100 think of like buying, the first inn should leave to consider strategy of good China market in China, seek likely development pattern. The United States' biggest home appliance shopkeeper 100 think of buy entered China before 5 years, bought Jiangsu 2006 5 stars electric equipment, the bottom opened a door store in Shanghai 2006. Although have the advantage such as capital and management, 100 think of purchase the development that is in China not successful, because encounter set up shop of Department of Commerce approves language difficult problem, inn of the 2nd door postponed much start business of half an year, just appeared in August till this year. Inside course of study think generally, 100 think of buy in China " natural environment refuses to obey " , fail to find effective development pattern.